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Senior Brand Manager Our client, leader in the food industry, is looking for a Senior Brand Manager. Marketing Food & Beverage GENOVA SEND APPLICATION Added to favorites Add to favorites Main activities Manage the brand portfolio with a focus on profitability and rotation. Analyze the competitive landscape and market trends to support business growth decisions. Develop long-term innovation plans: Design the future portfolio and manage a fast-paced innovation pipeline. Define business cases to support innovation projects. Define products with a specific focus on recipes, claims, and formats. Set prices, including list definitions and recommended retail prices per channel/country. Develop packaging. Design and implement a marketing plan that supports global brand growth. Manage and monitor the marketing budget. Execute branding and category projects in collaboration with other team members. Requirements 8+ years of experience in a similar role. Excellent knowledge of English. Proficiency in the Office suite, particularly Excel and PowerPoint. Willingness to work in an international and dynamic environment. Benefits Management by Objectives (MBO) Meal vouchers Welfare benefits Compensation Package Permanent contract Flexible working hours Workplace GENOVA Company Our client, leader in the food industry, manufactures and markets products under well-known brands. Keywords #WEPRAXI #PRAXIHR #PRAXI #SENIORBRANDMANAGER #GENOA #FOOD Ref. SP16947 Disclaimer: PRAXI S.p.A. (Aut. MLPS 13/I/0003868/03.04) believes that diversity and inclusion are key elements for the success and sustainability of organizations. We are committed to creating an inclusive work environment that promotes equal opportunities and respects the diversity of backgrounds, experiences, and opinions of our employees, partners, and clients. We are dedicated to ensuring that all stages of the personnel search and selection process are conducted fairly and transparently, based only on the competencies, qualifications, and experience of the candidates. Furthermore, we are committed to using neutral and inclusive language in our communications to avoid any form of gender discrimination or bias. PRAXI S.p.A. guarantees the rights provided by privacy regulations and specifies that the information received will be used solely for recruitment and personnel selection purposes. Privacy Notice Share the opportunity Key Points JOB TITLE - Project Code Senior Brand Manager - SP16947 Organizational Project The resource reports to the Marketing Manager Team Management He/She does not coordinate any resources Work Mode Hybrid Project team Consultant Fabrizio Crocco and Researcher Sara Ferrari manage this professional opportunity. Only applications received via this Link will be considered. PRAXI, Via XX Settembre, 8, 16121 Genova Find Fabrizio Crocco and Sara Ferrari on LinkedIn ATTENZIONE Messaggio
Recommended offers Marketing team leader Settore: Metalmeccanico-industriale Area funzionale: Marketing Sede: Vicenza Senior Brand Manager Settore: Food & Beverage Area funzionale: Marketing Sede: GENOVA JUNIOR CRM COORDINATOR / JUNIOR CRM LEADER Settore: Commercio al dettaglio - Retail Beni di consumo / E-Commerce Area funzionale: Marketing Sede: Provincia di Ancona
HELP PRIVACY Copyright © 2024 PRAXI S.p.A. - All Rights Reserved Sede Legale e Amministrativa: C.so Vittorio Emanuele, 3 - 10125 Torino Tel. (+39) 011 65 60 - Fax (+39) 011 650 21 82 - Cod. Fisc./P.IVA/R.I.: IT 01132750017 - Cap. Soc. int. vers. € 6.000.000,00

Senior Brand Manager

Our client, leader in the food industry, is looking for a Senior Brand Manager.

Marketing

Food & Beverage

GENOVA

SEND APPLICATION

Added to favorites Add to favorites

Main activities

Manage the brand portfolio with a focus on profitability and rotation.
Analyze the competitive landscape and market trends to support business growth decisions.
Develop long-term innovation plans:
- Design the future portfolio and manage a fast-paced innovation pipeline.
- Define business cases to support innovation projects.
- Define products with a specific focus on recipes, claims, and formats.
- Set prices, including list definitions and recommended retail prices per channel/country.
- Develop packaging.
Design and implement a marketing plan that supports global brand growth.
Manage and monitor the marketing budget.
Execute branding and category projects in collaboration with other team members.

Requirements

8+ years of experience in a similar role.
Excellent knowledge of English.
Proficiency in the Office suite, particularly Excel and PowerPoint.
Willingness to work in an international and dynamic environment.

Benefits

Management by Objectives (MBO)
Meal vouchers
Welfare benefits

Compensation Package

Permanent contract
Flexible working hours

Workplace

GENOVA

Company

Our client, leader in the food industry, manufactures and markets products under well-known brands.

Keywords

#WEPRAXI #PRAXIHR #PRAXI

#SENIORBRANDMANAGER #GENOA #FOOD

Ref. SP16947

Disclaimer:

PRAXI S.p.A. (Aut. MLPS 13/I/0003868/03.04) believes that diversity and inclusion are key elements for the success and sustainability of organizations. We are committed to creating an inclusive work environment that promotes equal opportunities and respects the diversity of backgrounds, experiences, and opinions of our employees, partners, and clients.

We are dedicated to ensuring that all stages of the personnel search and selection process are conducted fairly and transparently, based only on the competencies, qualifications, and experience of the candidates. Furthermore, we are committed to using neutral and inclusive language in our communications to avoid any form of gender discrimination or bias.

PRAXI S.p.A. guarantees the rights provided by privacy regulations and specifies that the information received will be used solely for recruitment and personnel selection purposes.

Privacy Notice

Share the opportunity

Key Points

JOB TITLE - Project Code
Senior Brand Manager - SP16947

Organizational Project
The resource reports to the Marketing Manager

Team Management
He/She does not coordinate any resources

Work Mode
Hybrid

Project team

Consultant Fabrizio Crocco and Researcher Sara Ferrari manage this professional opportunity.
Only applications received via this Link will be considered.
PRAXI, Via XX Settembre, 8, 16121 Genova
Find Fabrizio Crocco and Sara Ferrari on LinkedIn